Amazon Title Character Counter
Check a product title against Amazon’s 75-character limit, banned characters and the repeated-word rule as you type. Free, no signup, and nothing you type leaves your browser.
Paste a title to check it.
This checks length, banned characters and repeated words. Your category’s style guide in Seller Central can be stricter. Nothing you type leaves your browser.
Sources: Amazon Seller Forums, Updates to improve your product titles begin on July 27 and New product title requirements effective January 21, 2025 (checked November 2026).
What changed on July 27, 2026
Amazon cut the title limit from 200 characters in most categories to 75 characters including spaces. The limit covers every category except media. Titles still over the limit after that date are replaced gradually with AI-recommended titles, and the listing stays live while that happens. Brand owners get 14 days to review, change or approve a recommendation before it takes effect. You can edit your title at any time.
The other title rules still apply
The 75-character limit sits on top of the rules Amazon introduced on January 21, 2025:
- The characters ! $ ? _ { } ^ ¬ and ¦ are not allowed unless they are part of your brand name.
- A title may not use the same word more than twice. Prepositions, articles and conjunctions are exceptions.
How to cut a long title to 75 characters
- 1.Keep what identifies the product. Brand, product type, and the one attribute a shopper filters by, such as size or material.
- 2.Move use cases out of the title. "Fits laptop bags" and "for work and travel" can go in Item Highlights or the bullet points.
- 3.Remove repeated ideas. "Insulated thermal lunch box" says the same thing twice. Pick the word your customers use.
- 4.Count again. Spaces and commas count, so every separator costs you characters.
Here is a title cut down to fit. The product is invented for this example.
- Before (93 characters): Northway Insulated Lunch Box, Stainless Steel, Leak-Proof, 1.2L, Fits Laptop Bags, Sage Green
- After (75 characters): Northway Insulated Lunch Box, Stainless Steel, Leak-Proof, 1.2L, Sage Green
- Item Highlights: Fits most laptop bags. Divider keeps hot and cold foods apart.
What Item Highlights is for
Item Highlights is a separate field of up to 125 characters for details such as materials or recommended uses. Amazon says the text is searchable and appears below titles in search results and on product detail pages.
For bullets, descriptions and backend keywords, read How to Write an Amazon Product Listing. To see what a sale earns after fees, use the Marketplace Fee Calculator.
Frequently asked questions
What is the Amazon title character limit in 2026?
Since July 27, 2026, titles must be 75 characters or fewer including spaces in every category except media. Your category style guide in Seller Central can set a stricter limit.
Do spaces count toward the 75 characters?
Yes. Amazon counts spaces, so commas and the spaces after them use up the limit too.
What happens if my Amazon title is over 75 characters?
Amazon replaces titles over the limit gradually with AI-recommended titles. The listing stays active, and you can edit the title at any time. Brand owners get 14 days to review a recommendation first.
Which special characters are banned in Amazon titles?
The characters ! $ ? _ { } ^ ¬ and ¦ are not allowed unless they are part of the brand name.
How many times can a word appear in an Amazon title?
Twice at most. Prepositions, articles and conjunctions are exceptions.
Is the title I type stored anywhere?
No. The checker runs entirely in your browser, and nothing you type is sent to our servers.
Need a first draft?
The Product Description Generator drafts an Amazon title and bullets from your product details. Paste the title here to check it.
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