Marketing Glossary
Plain-language definitions for the e-commerce and marketing terms that come up most often while using AIBizKit’s tools.
- A/B Testing
- Showing two versions of a page, ad, or email to different visitors at random to see which one performs better on a chosen metric.
- AOV (Average Order Value)
- Total revenue divided by number of orders over a period — how much a typical customer spends per purchase.
- Brand Voice
- The consistent tone, vocabulary, and personality a business uses across its copy, so customers recognize it as "them" regardless of channel.
- Bounce Rate
- The share of visitors who leave a page without taking any further action, such as clicking a link or scrolling.
- CAC (Customer Acquisition Cost)
- Total sales and marketing spend divided by the number of new customers it produced over the same period.
- Conversion Rate
- The percentage of visitors who complete a desired action — a purchase, signup, or click — out of total visitors.
- CTA (Call to Action)
- The instruction in an ad, email, or page that tells the reader what to do next — "Shop now," "Reply to this email," "Add to cart."
- CTR (Click-Through Rate)
- The percentage of people who saw an ad or link and clicked it — clicks divided by impressions.
- DTC (Direct-to-Consumer)
- A brand that sells directly to shoppers through its own storefront, rather than through third-party retailers or marketplaces.
- LTV (Lifetime Value)
- The total revenue a business expects from a single customer across their entire relationship with the brand, not just one order.
- Marketplace
- A third-party platform — Amazon, Shopee, Lazada, Etsy — where multiple sellers list products under one shared storefront and search system.
- Open Rate
- The percentage of recipients who opened an email out of the total number it was sent to.
- PDP (Product Detail Page)
- The page on an online store dedicated to a single product — its images, description, price, and reviews.
- ROAS (Return on Ad Spend)
- Revenue generated from an ad campaign divided by what was spent on it — a ROAS of 4 means $4 back for every $1 spent.
- SEO (Search Engine Optimization)
- The practice of shaping a page's content and structure so it ranks higher in search engine results for relevant queries.
- UGC (User-Generated Content)
- Photos, videos, reviews, or posts created by customers rather than the brand itself, often reused in marketing for its authenticity.