Google Ad Generator
Search-intent headlines and description copy that match the query language, not just the offer.
Search ads answer a question someone just asked
On Google Search, the person has already typed what they want. Your ad doesn't need to interrupt them; it needs to show, in very few characters, that your page is the best answer. That's why Google ad copy matches the search language closely and leads with what makes you different rather than with a clever hook.
How responsive search ads are built
The standard Search format is the responsive search ad. Instead of one fixed ad, you supply pieces and Google assembles combinations:
- Headlines: up to 15, each up to 30 characters (minimum 3).
- Descriptions: up to 4, each up to 90 characters (minimum 2).
- Display path: two optional fields of up to 15 characters each.
Google usually shows up to three headlines and two descriptions at once, in any order. So every headline must make sense on its own and next to any other headline.
How this generator writes for Google Search
With the platform set to Google Search, the generator writes headlines that are short, self-contained, and varied in angle — keyword, benefit, offer, and call to action — so Google has real options to combine. Primary text variations work as description lines. Always count characters before pasting into Google Ads, and trim anything over 30 (headlines) or 90 (descriptions).
Building a full set of 15 headlines
Run the generator two or three times with different angles in the "Angle" field — for example "free returns", "fast shipping", and your main product benefit — and combine the best headlines into one set:
- 1.Three or four headlines containing your main keyword naturally.
- 2.Three or four benefit headlines.
- 3.Two or three offer or trust headlines (only real offers and real numbers).
- 4.Two or three call-to-action or brand headlines.
Policy reminders
Google's ad policies reject excessive capitalisation, gimmicky punctuation such as "!!!", unsupported superlatives, and claims that don't match the landing page. If your ad mentions a discount, it must be visible on the page the ad links to.
For the full method, read How to Write Google Ads Headlines and Descriptions.
How the generator works
This page runs our Ad Copy Writer with the google ads setting pre-selected, so you skip a step. Every field, refine option, and daily limit works exactly the same as on the full Ad Copy Writer. For a field-by-field walkthrough with a worked example, read the Ad Copy Writer: Complete Guide.
From our blog
Templates
Frequently asked questions
What are the character limits for Google responsive search ads?
Headlines can be up to 30 characters each (up to 15 headlines), descriptions up to 90 characters each (up to 4), and each of the two display path fields up to 15 characters. Spaces and punctuation count.
Does the generator check character limits automatically?
It writes to Google’s conventions and keeps headlines short, but it doesn’t enforce exact counts. Count each line before pasting it into Google Ads, which will also flag anything over the limit.
Should I pin headlines?
Only when something must always appear in a set position, such as a required disclaimer. Pinning reduces the combinations Google can test and usually lowers the ad strength rating.
Can I use this for Performance Max or Display ads?
The short headlines and descriptions are a useful starting point for other Google formats, but each has its own fields and limits. Check the requirements in Google Ads for the specific campaign type.