Instagram Ad Generator
Copy built for visual-led launches, where the image carries the product and the words carry urgency.
Instagram is visual first
On Instagram — especially in Reels and Stories — the image or video carries the product. People see what it is before they read a word. That means the copy's job is different from Facebook Feed: instead of describing the product, it should give the reason to act now — the offer, the outcome, or the one detail the visual can't show.
Where your words appear
- Reels: a short caption overlay at the bottom of the video, plus any text you put in the video itself. Very little room — Meta recommends keeping Reels primary text to around 40 characters.
- Stories: full-screen and quick to skip. Text sits in the creative and in a short line near the button.
- Feed: similar to Facebook Feed — a caption above or below the image, truncated after a short stretch.
The free Meta Ad Character Counter shows the recommended lengths per placement.
How this generator writes for Instagram
With the platform set to Instagram Reels, hooks and primary text are kept short and action-focused, assuming the visual has already shown the product. You'll get three hooks, five headlines, three primary text variations, and three CTAs, plus a recommended combination.
Making the copy and visual work together
- 1.Decide what the video or image will show — the product in use, the before-and-after (honestly), or the unboxing.
- 2.Choose the hook that adds something the visual doesn't: the offer, the deadline, the specific benefit.
- 3.Put the hook as on-screen text in the first second, and the short primary text as the caption.
- 4.Use a headline that repeats the offer next to the button.
Run it alongside Facebook
Instagram and Facebook ads are created together in Meta Ads Manager. If you're running both, generate once with Instagram selected and once with the Facebook Ad Generator, and use each set on its own placements rather than forcing one copy to fit both.
Before you publish
Check claims, keep any urgency real, and make sure the offer matches the landing page. Meta's advertising standards apply on Instagram exactly as on Facebook.
How the generator works
This page runs our Ad Copy Writer with the instagram ads setting pre-selected, so you skip a step. Every field, refine option, and daily limit works exactly the same as on the full Ad Copy Writer. For a field-by-field walkthrough with a worked example, read the Ad Copy Writer: Complete Guide.
From our blog
Templates
Frequently asked questions
What’s the difference between this and the Facebook Ad Generator?
Both run through the same ad copy tool, but this page is set to Instagram Reels, so copy is shorter and assumes the visual carries the product. The Facebook page writes for Feed, where the first line of text has to stop the scroll.
Can I use this for organic Instagram captions?
You can use the hooks and primary text as a starting point for captions, but organic posts usually benefit from a more personal voice and fewer calls to action than ads.
How short should Instagram Reels ad text be?
Very short. Meta recommends keeping Reels primary text to around 40 characters, because it overlays the video. Put the key message in the video itself as well.