Amazon Description Generator
A keyword-forward title line and benefit-led bullets, formatted the way Amazon shoppers actually skim.
How Amazon shoppers read a listing
Amazon shoppers compare. They open several listings, scan the title, price, rating, images, and bullet points, and decide in seconds. Few scroll to the full description. That's why Amazon copy is shaped differently from almost anywhere else: a clear, information-dense title and five scannable bullets do most of the selling.
The text fields on an Amazon listing
- Title: Amazon's general limit is 200 characters, and some categories are stricter. Lead with brand, product type, and the key attribute. Keep the most important information in roughly the first 80 characters, which is what shows on mobile.
- Bullet points: usually five. Each should open with a short benefit phrase and prove it with a specific detail.
- Description or A+ Content: for shoppers who want more — care instructions, sizing advice, comparisons.
- Backend search terms: a hidden field for synonyms and alternate spellings, generally limited to under 250 bytes.
Rules vary by category and change over time — always check the style guide for your category in Seller Central.
What this generator does for Amazon
With the marketplace set to Amazon, the generator produces a keyword-forward product title, benefit-led bullets, a features list, a longer description, suggested keywords, and an SEO title and meta description (useful if you also sell on your own site). Fill in the optional details — features, specifications, materials, and your primary keyword — for the most specific result.
Common reasons Amazon listings get flagged
- Promotional phrases in the title ("best seller", "sale", "free shipping").
- Unsupported claims such as "antibacterial", "non-toxic", or "eco-friendly" without substantiation.
- Health or medical claims in restricted categories.
- Repeating the same word many times in a title.
- Contact details or links in listing copy.
The generator is instructed not to invent claims or certifications, but you're responsible for the final listing.
Editing checklist for Amazon
- Could a shopper tell exactly what the product is from the first 80 characters of the title?
- Does every bullet start with a benefit and end with a fact?
- Are size, compatibility, materials, and what's in the box all clear?
- Have you put synonyms in backend search terms instead of stuffing them into the title?
For the full method, read How to Write an Amazon Product Listing.
How the generator works
This page runs our Product Description Generator with the amazon listings setting pre-selected, so you skip a step. Every field, refine option, and daily limit works exactly the same as on the full Product Description Generator. For a field-by-field walkthrough with a worked example, read the Product Description Generator: Complete Guide.
From our blog
Templates
Frequently asked questions
How long can an Amazon product title be?
Amazon’s general limit is 200 characters including spaces, and some categories set shorter limits. Put the most important details in roughly the first 80 characters, since titles are shortened on mobile.
Does the generator write backend search terms?
It suggests keywords you can use. Put synonyms and alternate spellings that don’t appear in your title or bullets into the backend search terms field in Seller Central, keeping within Amazon’s size limit.
Can I use this for A+ Content?
The long description is a good starting point for A+ Content text modules. A+ is mostly visual, so pair the copy with comparison charts and images that answer shoppers’ questions.
Will the copy follow my category’s style guide?
It follows general Amazon conventions, but category rules vary. Check your category’s style guide in Seller Central before publishing.