The Product Description Generator turns what you know about a product into a structured first draft: a product title, a short description, key benefits, a feature list, a longer description, an SEO title and meta description, suggested keywords, and a call to action. This guide shows how to fill in the form so the draft needs as little editing as possible.
Before you start: gather your facts
Spend two minutes collecting the details you'd tell a customer in person. The tool can only use what you give it — it's deliberately instructed not to invent specifications, prices, certifications, or guarantees. Useful things to have ready:
- Dimensions, weight, capacity, materials.
- What's included in the box.
- Who it's for and the problem it solves.
- What makes it different from the cheaper alternative.
- The one or two phrases customers search for.
Step 1: Product name
Type the product as a shopper would describe it, plus your brand if relevant: "Bamboo Travel Mug" or "Northway 1.2L Steel Lunch Box". Avoid internal SKU names. This is the only required field.
Step 2: Choose the marketplace
The marketplace setting changes the structure of the output, so choose it before anything else:
- Generic / My Own Site — balanced copy with no platform-specific formatting.
- Amazon — keyword-forward title line and scannable, benefit-led bullets.
- Shopify — brand-voice paragraphs that tell the product's story.
- Shopee and Lazada — short, mobile-first copy with the key selling points up front.
If you sell the same product in several places, generate once per platform rather than reusing one description everywhere. Each platform's shoppers read differently. Our dedicated pages for Amazon, Shopify, Shopee, and Lazada pre-select the platform for you.
Step 3: Choose the tone
- Premium for high-ticket or design-led products where materials and craft carry the sale.
- Friendly for everyday products and repeat purchases.
- Technical for electronics, tools, and anything where buyers compare exact measurements.
Step 4: Open "More details" — this is where quality comes from
The optional fields are hidden by default to keep the form short, but they make the biggest difference to the output:
- Key features and Specifications: paste them as a list. Exact numbers beat adjectives.
- Benefits: what the features mean for the buyer. If you leave this blank, the tool works out benefits from your features — but your own words are usually better.
- Materials: especially important for clothing, furniture, cosmetics, and kitchenware.
- Who is buying it? One specific audience, such as "commuters who don't have a microwave at work".
- Brand voice: three or four words — "warm, minimal, a little wry".
- Market / region: affects spelling and units (for example, US versus UK English).
- Primary keyword and Secondary keywords: the phrases shoppers type. The tool works them in naturally rather than stuffing them.
- Unique selling point: the one thing that makes you different. Make it something you can prove.
- Call to action: if you want specific wording.
Step 5: Generate and read the whole draft
Click generate and read every section. Ask yourself:
- Is every fact correct? Remove anything that's wrong or that you can't stand behind.
- Does the first line say who it's for or what problem it solves?
- Are the most common pre-purchase questions answered (size, compatibility, what's included)?
Step 6: Refine, don't restart
Use the Refine menu to adjust the draft in place: Shorten, Improve, or change the tone to Professional, Casual, or Persuasive. Translate rewrites the draft into another language — useful for cross-border marketplaces, but have a native speaker check anything important. Each refine counts toward your daily free limit, the same as a generation.
Step 7: Score it (optional)
Score this result rates the draft on clarity, specificity, persuasion, SEO, and call to action. Treat it as a quick second opinion, not a verdict: a low specificity score usually means you need to add more concrete details in "More details" and regenerate.
Worked example
Input: Product name "Bamboo Travel Mug", marketplace Amazon, tone Friendly. Features: "400ml, double-walled, leakproof lid, dishwasher-safe body". Materials: "bamboo-fibre exterior, stainless steel interior". Who is buying: "commuters who want to stop using disposable cups". Primary keyword: "bamboo travel mug".
What a good draft looks like: a title that starts with the brand and "Bamboo Travel Mug" and includes 400ml and leakproof; bullets that open with benefits ("NO MORE LEAKY BAGS — ...") and back each one with your specs; and no claims you didn't provide, such as hours of heat retention. If you know the heat retention from your own testing, add it to the features field and regenerate.
Common problems and fixes
- Output is generic: add features, specifications, and a specific audience in "More details".
- Output mentions something untrue: remove it, and make sure your inputs don't imply it. Report persistent issues via our contact page.
- Too long for your platform: use Refine → Shorten.
- Wrong spelling style: set "Market / region".
Before you publish
Check the final copy against your marketplace's rules. Amazon, for example, restricts promotional phrases in titles and limits health and environmental claims. Read our AI disclaimer for what you're responsible for checking, and How to Write an Amazon Product Listing for platform-specific advice. For real before-and-after examples, browse our product description examples.