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Facebook Ad

Problem → Solution Facebook Ad

For a product that fixes a specific, relatable frustration.

Template
Still dealing with [problem your audience faces]?

[Product name] fixes that. [One sentence on how it works — the mechanism, not just the outcome.]

✔ [Benefit 1]
✔ [Benefit 2]
✔ [Benefit 3]

[Offer, e.g. "20% off your first order"] — [urgency or deadline, only if real].

[CTA, e.g. "Shop now" / "Get yours"]

When to use it

Best when your audience already feels the problem and just needs to see the fix named clearly — impulse and consideration purchases where the pain point is easy to picture.

Filled-in example

A fictional brand selling a leak-proof steel lunch box to office commuters.

Still eating cold leftovers because the office microwave queue is ten people deep?

The Northway Lunch Box fixes that. Double-walled steel holds the heat from breakfast to lunch — fill it hot in the morning, open it hot at noon.

✔ Leak-proof lid with four locking clips
✔ Fits most laptop bags (18 × 13 × 7 cm)
✔ Dishwasher-safe body and divider

Free shipping on first orders — this week only.

Shop now

How to customise it

  1. 1.Write the problem line using the exact words customers use in reviews or messages — not your marketing vocabulary.
  2. 2.Make the mechanism sentence explain how the product works, so the benefit is believable.
  3. 3.Choose three benefits that answer the top three objections, not the three features you are proudest of.
  4. 4.Only include a deadline if it is real; otherwise end on the offer and the call to action.
  5. 5.Keep the first line under about 125 characters so it survives truncation in Feed.

Mistakes to avoid

  • ✕Opening with the brand name instead of the problem — viewers do not know you yet.
  • ✕Listing features without saying what they mean for the buyer.
  • ✕Fake urgency (“last chance!”) that is not tied to a real date or stock level.
  • ✕Problem lines that imply personal attributes (“Struggling with debt?”), which Meta restricts.

Want a personalized version?

This template is a static starting point. Ad Copy Writer generates a version written for your actual product, prospect, or review — no brackets to fill in yourself.

Open Ad Copy Writer →