LinkedIn Outreach
Post-Connection Follow-Up Pitch
For the message sent after a connection request is accepted — the actual ask.
Template
Thanks for connecting, [name]! [One sentence referencing something specific and recent about them — a post, a role change, a company update.] [One sentence on what you do and the specific value to them — not a generic pitch.] [One clear, low-friction ask — e.g. "Open to a quick 15-minute call this week?" or "Mind if I send over a short overview?"] [Your name]
When to use it
Best sent a day or two after they accept your connection request — going straight for the pitch in the same message as the connection request usually reads as spam.
Filled-in example
The follow-up message after the connection above was accepted.
Thanks for connecting, Maya! Saw the tote line is now fully plastic-free — that can't have been easy to source. We make printed cotton dust bags for small accessories brands, with 500-unit minimums, which might fit the restock. Mind if I send over a short overview and a couple of samples? Sam
How to customise it
- 1.Wait a day or two after they accept before sending.
- 2.Reference something recent about them or their company.
- 3.Make the ask low-effort: an overview, samples, or a yes/no question.
- 4.If there’s no reply, one polite follow-up is plenty.
Mistakes to avoid
- ✕Sending a pitch seconds after they accept.
- ✕Pasting a long sales message or attachment unprompted.
- ✕Repeated follow-ups that feel like pressure.
Want a personalized version?
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