Cold Email
Problem-Agitate Cold Email
For selling into a pain point the prospect is likely already feeling, but hasn't solved.
Template
Subject: [specific pain point, stated plainly] Hi [name], Most [role/industry] I talk to are dealing with [specific problem] — [what it actually costs them: time, money, a missed outcome]. [One sentence on why the usual workaround doesn't fully fix it.] [Your product/service] handles this by [one concrete sentence on the mechanism, not a vague promise]. If this is on your plate right now, happy to show you in 15 minutes. If not, no worries — feel free to ignore. [Your name]
When to use it
Best when the prospect hasn't explicitly asked for a solution yet — you're naming a problem they recognize before proposing yours as the fix. Riskier than the partnership template; only use it when the pain point is genuinely well-researched, not guessed.
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